Lebron X

I love me some Brand Lebron James.

He is the ultimate game changer at 28; the game of basketball as it relates to how players negotiate their deals, brand, equity and commodity with teams, sponsors, and the media is truly because of his “DECISION.”

Many people hated the “DECISION” — I understood it.

His new sneakers for $315 marketed to inner-city children, bad “DECISION.” Read more about sneakers here by clicking on link.

Your thoughts on purchasing Lebron X for your youngster?