Jessica Simpson

There is nothing worse than trying to lose the baby pounds and everyone has a comment about what you should or should not do.

Many folks struggle with losing weight post pregnancy (including me), however, when I read all the mean blog post and tabloid reporting about her size it really goes to show you that most folks simply don’t understand what happens when you have a challenging delivery.

There’s euphoria, sleepless nights, depression, anxiety, reality, tackling the pounds, loving self and ultimately rebranding.

It’s a REAL process!

Jessica Simpson’s brand is smart (multiple licensing deals); strategic (paid to gain and lose weight); and, authentic (no qualms about passing gas on national television). Trust me – she’ll be fine.

Simpson signed a sexy $4 million deal to drop pounds in record time but still the business of weight loss is not EASY, especially when it comes to motherhood.

Here’s the thing – it never happens the way you plan – all things happen in stages just like weight loss.

BNM, how challenging was it for you to lose the baby pounds?